About us
We are a dynamic company with many years of experience.
Our Simply Good products are sold globally and we are expanding our distribution constantly. We have first started selling our products at Shilav, Israel's largest and leading chain of baby and nursery products and throughout other specialty stores.  Our success in Israel - selling since 1999, and the first positive responses we've had to our line world-wide, has prompted us to aggressively enter the global market with our Simply Good brand.

Our goal is to encourage basic parenting –
Offering products that nurture the special warm environment which bonds parents and children. That's why we always look beyond the mundane, to give familiar products an interesting new twist and look. Take the Butterfly Towel, for example. We developed it after conducting months of research into what parents really find important.


We are gratified to see steady increasing sales, and believe that it is due to strong customer satisfaction with our products in terms of innovation, practicality, quality, durability and value.